TRADE MISSION: SOUTH AMERICA
CHILE | ARGENTINA | BRAZIL
Sounds Australia has enjoyed three successful years building trade routes into South America. Each year, a delegation of music industry professionals and artists seek to build on established networks and opportunities that have been forged over consecutive trade missions.
Latin America continues to be one of the most exciting territories for the global music industry. For the second year in a row it was the region that saw the largest revenue growth in the world, according to the IFPI’s latest Global Music Report. Total recorded music revenues were up by 16.8%, with an especially strong showing from Brazil (up 15.4%), which also recorded one of the highest rates of digital growth out of the top 10 global music markets (38.5%). Chile (up 16.3%), Mexico (14.7%) and Colombia (9.0%) also demonstrated strong growth.
The trade mission delegates for 2019 represented a strategic mix of industry, working across genres and sectors, including Aijia Li (VVV Management / 123 Agency), Ashley Gay (Xelon Entertainment), Chelsea Gough (Native Tongue Publishing), Francesca De Valence (I Heart Songwriting Club), Jamie Raeburn (Sweat It Out / Central Stations Records), Jeb Taylor (Farmer & The Owl), Joel Byrne (Music SA / Sundial Productions), Matty Woo (Ratbag Records), Rowan Robinson (Macro Music), Sweetie Zamora (Remote Control Records), Tyler McLoughlan (The Sound Pound) and Vyvienne Abla (Vyva Entertainment / 4ESydney Festival).
With additional support from the respective Australian Embassy posts, Sounds Australia presented showcasing and networking events at leading music conferences in the region. Three fiercely talented Australian acts – DOBBY, HANDSOME and Kingswood will showcase at BAFIM (Buenos Aires, Argentina), FLUVIAL (Valdivia, Chile), SIM (São Paulo, Brazil) and RIO MUSIC MARKET (Rio, Brazil), with additional shows produced at key music venues La Tangente (Buenos Aires), Trotamundos Terraza (Quilpué) and Bar Loreto (Santiago). New York based Sydney artist ELSZ will also be appearing in Brazil at both SIM Sao Paulo and Rio Music Market.
“Thanks to the Morrison government’s commitment to a Contemporary Music Package, Sounds Australia are grateful to be able to return to South America again this year, with a new crop of artists and music industry professionals, to further harness the growing opportunities in this exciting emerging region”. Millie Millgate, Executive Producer Sounds Australia
TRADE MISSION 2019
TRADE MISSION 2018
TRADE MISSION 2017