Global Music Match – a world-first collaboration founded in 2020 by Sounds Australia, Showcase Scotland Expo and Canada’s East Coast Music Association (ECMA) – has been honoured with this year’s WOMEX Professional Excellence Award.

Created in response to the COVID-19 pandemic, through social media and peer-to-peer collaboration,Global Music Match has advanced opportunities and networks internationally, and encouraged cross border artist collaboration, by connecting musicians from around the world, creating new audiences in a range of international locations, providing a groundwork for future international touring development.

In its inaugural year, 96 artists from 14 countries participated, including 12 artists from Australia, culminating in the live extravaganza Global Music Marathon at this year’s virtual Folk Unlocked conference. In 2021, artists from even more countries joined in Global Music Match: 78 artists from 17 countries are currently collaborating – including 13 from Australia. Search #globalmusicmatch on social media to see all the amazing works being created.

In total, 25 Australian acts have participated in Global Music Match: Andrea Kirwin, Charm of Finches, Colin Lillie, Emma Swift, Ernest Aines, Fanny Lumsden, Francesca de Valence, Georgia State Line, Gretta Ziller, Hussy Hicks, Joel Havea, Kaurna Cronin, Little Quirks, Melanie Horsnell, Monique Clare, Musketeer, Rich Davies, Riley Pearce, Ruth Hazleton, Saije, Shelley Segal, STAV., The Heart Collectors, Tom West and William Crighton.

Here’s what WOMEX had to say about the award:

The past year-and-a-half has been one of the most drastic and challenging periods of change in the history of the international music industry. Almost at once, and with very little warning, a world’s worth of live music disappeared, and musicians and audiences alike scrambled to find new ways of reaching each other without leaving their homes.

But adversity leads to innovation, and that’s where Global Music Match comes in. The heart of the premise is simple: folk- and roots-based musicians uplifting and promoting each other, mobilising each other’s audiences and creating new professional networks.

Each cycle of GMM takes place over 12 weeks. Teams are formed of six artists, each from a different country or region, and each gets their own two-week spotlight across the whole team’s social media channels, as well as a dedicated mentoring ‘coach’. These spotlights are a flurry of activity including interviews, live sets, unreleased material and exclusive – entirely digital – collaborations. After two editions, 172 artists – and many thousands of fans – have participated and benefitted from this mutual support network and inspirational knowledge exchange with the help of music export offices from 17 countries and regions from around the world.

The exciting part of GMM is that it is not just a temporary quick-fix. It’s a new form of music export and cultural exchange, and one that is not necessarily anchored to the current situation. It is a real and effective way for artists to expand their audience in terms of numbers, as well as into new territories, opening up the possibility for new touring avenues post-pandemic, and showing a ‘good practice’ model for all.

For creating, at such short notice, a new and innovative platform that has already seen long-lasting and tangible benefits, for celebrating musical diversity, and for being a source of optimism and comfort to musicians in a time of great struggle, we are delighted that Global Music Match will receive the WOMEX 21 Professional Excellence.

For more details head here: https://www.womex.com/programme/awards

Global Music Match – a world-first collaboration founded in 2020 by Sounds Australia, Showcase Scotland Expo and Canada’s East Coast Music Association (ECMA) – has been honoured with this year’s WOMEX Professional Excellence Award.

Created in response to the COVID-19 pandemic, through social media and peer-to-peer collaboration,Global Music Match has advanced opportunities and networks internationally, and encouraged cross border artist collaboration, by connecting musicians from around the world, creating new audiences in a range of international locations, providing a groundwork for future international touring development.

In its inaugural year, 96 artists from 14 countries participated, including 12 artists from Australia, culminating in the live extravaganza Global Music Marathon at this year’s virtual Folk Unlocked conference. In 2021, artists from even more countries joined in Global Music Match: 78 artists from 17 countries are currently collaborating – including 13 from Australia. Search #globalmusicmatch on social media to see all the amazing works being created.

In total, 25 Australian acts have participated in Global Music Match: Andrea Kirwin, Charm of Finches, Colin Lillie, Emma Swift, Ernest Aines, Fanny Lumsden, Francesca de Valence, Georgia State Line, Gretta Ziller, Hussy Hicks, Joel Havea, Kaurna Cronin, Little Quirks, Melanie Horsnell, Monique Clare, Musketeer, Rich Davies, Riley Pearce, Ruth Hazleton, Saije, Shelley Segal, STAV., The Heart Collectors, Tom West and William Crighton.

Here’s what WOMEX had to say about the award:

The past year-and-a-half has been one of the most drastic and challenging periods of change in the history of the international music industry. Almost at once, and with very little warning, a world’s worth of live music disappeared, and musicians and audiences alike scrambled to find new ways of reaching each other without leaving their homes.

But adversity leads to innovation, and that’s where Global Music Match comes in. The heart of the premise is simple: folk- and roots-based musicians uplifting and promoting each other, mobilising each other’s audiences and creating new professional networks.

Each cycle of GMM takes place over 12 weeks. Teams are formed of six artists, each from a different country or region, and each gets their own two-week spotlight across the whole team’s social media channels, as well as a dedicated mentoring ‘coach’. These spotlights are a flurry of activity including interviews, live sets, unreleased material and exclusive – entirely digital – collaborations. After two editions, 172 artists – and many thousands of fans – have participated and benefitted from this mutual support network and inspirational knowledge exchange with the help of music export offices from 17 countries and regions from around the world.

The exciting part of GMM is that it is not just a temporary quick-fix. It’s a new form of music export and cultural exchange, and one that is not necessarily anchored to the current situation. It is a real and effective way for artists to expand their audience in terms of numbers, as well as into new territories, opening up the possibility for new touring avenues post-pandemic, and showing a ‘good practice’ model for all.

For creating, at such short notice, a new and innovative platform that has already seen long-lasting and tangible benefits, for celebrating musical diversity, and for being a source of optimism and comfort to musicians in a time of great struggle, we are delighted that Global Music Match will receive the WOMEX 21 Professional Excellence.

For more details head here: https://www.womex.com/programme/awards

Following the colossal success of the debut Global Music Match in 2020, the worldwide matchmaking program returns from June 7, featuring 78 artists from 17 countries – including 13 from Australia.

Artists from Australia, Brittany in France, Canada, Catalonia, Chile, Denmark, England, Finland, Iceland, Ireland, Italy, Norway, Sweden, Scotland, Taiwan, USA and Wales are set to collaborate over the coming three months, in what is thought to be the world’s largest online musical matchmaking program.

This year’s iteration follows 2020’s world-first collaboration, which was created by founding partners Sounds AustraliaShowcase Scotland Expo and Canada’s East Coast Music Association (ECMA) in a bid to continue developing profiles for folk-based artists in international music markets within the challenging and unprecedented parameters of COVID-19.

Artists from around the world have been grouped into international teams of six, from different countries, and over the coming 12 weeks will collaborate with each other across social media. Each act has an assigned two-week Featured Artist period, during which time their five teammates will introduce them to five new audiences around the globe – rotated amongst all artists, up to the end of August.

Fanny Lumsden, one of the Australians who participated in the first Global Music Match, said of the program: “Global Music Match completely turned on its head my approach and access to the international market as an independent singer songwriter and it did that through people: friendships, connection, creation and collaboration. It was such a incredible way to connect across the oceans and I feel confident now to head out and physically tour in a range of new markets, once it’s all opened up again. It was a career highlight experience without a doubt.”

The 13 Australian artists participating in this year’s Global Music Match are:

Andrea Kirwin
Emma Swift
Ernest Aines
Francesca de Valence
Georgia State Line
Gretta Ziller
Joel Havea
Melanie Horsnell
Monique Clare
Musketeer
Rich Davies
Ruth Hazleton
Tom West 

With 78 artists, 13 teams of six will operate simultaneously, across borders, countries and timezones, introducing audiences to three months of new music, whilst artists largely remain unable to tour internationally.

Each team is also led by an international coach – all of whom are also leading festival directors from around the world, within the folk/roots genres. Artists will be coached throughout the project by influential figureheads from such revered events as the Woodford Folk Festival, Port Fairy Folk Festival (both Australia), Philadelphia Folk Festival, New Orleans Jazz and Heritage Festival (both USA), Vancouver Island Folk Festival (Canada), Knockengorroch World Ceilidh (Scotland), Manchester Folk Festival and Americana UK (both England), amongst many more.

Another Australian involved in last year’s Global Music Match, Kaurna Cronin, said: “It was such a treat to work alongside everyone, and have such a profound sense of community during this time. For such a short project period, I was overwhelmed with the skills I not only developed, but ideas and thought streams I was inspired to pursue. The knowledge I gained and the forging of meaningful worldwide connections was invaluable, especially during a time where such tasks seemed so difficult to achieve.”

Borne out of the COVID-19 pandemic, and created as a unique and direct response to the sudden limitations imposed on the worldwide music industry – and in particular, international showcasing – Global Music Match seeks to enhance and develop artists’ international fanbases, presence and peer connections in global markets.

Discover all 78 artists involved in this year’s Global Music Match, and find out which teams they’re in, by heading to http://www.globalmusicmatch.com

 

 

Following the colossal success of the debut Global Music Match in 2020, the worldwide matchmaking program returns from June 7, featuring 78 artists from 17 countries – including 13 from Australia.

Artists from Australia, Brittany in France, Canada, Catalonia, Chile, Denmark, England, Finland, Iceland, Ireland, Italy, Norway, Sweden, Scotland, Taiwan, USA and Wales are set to collaborate over the coming three months, in what is thought to be the world’s largest online musical matchmaking program.

This year’s iteration follows 2020’s world-first collaboration, which was created by founding partners Sounds AustraliaShowcase Scotland Expo and Canada’s East Coast Music Association (ECMA) in a bid to continue developing profiles for folk-based artists in international music markets within the challenging and unprecedented parameters of COVID-19.

Artists from around the world have been grouped into international teams of six, from different countries, and over the coming 12 weeks will collaborate with each other across social media. Each act has an assigned two-week Featured Artist period, during which time their five teammates will introduce them to five new audiences around the globe – rotated amongst all artists, up to the end of August.

Fanny Lumsden, one of the Australians who participated in the first Global Music Match, said of the program: “Global Music Match completely turned on its head my approach and access to the international market as an independent singer songwriter and it did that through people: friendships, connection, creation and collaboration. It was such a incredible way to connect across the oceans and I feel confident now to head out and physically tour in a range of new markets, once it’s all opened up again. It was a career highlight experience without a doubt.”

The 13 Australian artists participating in this year’s Global Music Match are:

Andrea Kirwin
Emma Swift
Ernest Aines
Francesca de Valence
Georgia State Line
Gretta Ziller
Joel Havea
Melanie Horsnell
Monique Clare
Musketeer
Rich Davies
Ruth Hazleton
Tom West 

With 78 artists, 13 teams of six will operate simultaneously, across borders, countries and timezones, introducing audiences to three months of new music, whilst artists largely remain unable to tour internationally.

Each team is also led by an international coach – all of whom are also leading festival directors from around the world, within the folk/roots genres. Artists will be coached throughout the project by influential figureheads from such revered events as the Woodford Folk Festival, Port Fairy Folk Festival (both Australia), Philadelphia Folk Festival, New Orleans Jazz and Heritage Festival (both USA), Vancouver Island Folk Festival (Canada), Knockengorroch World Ceilidh (Scotland), Manchester Folk Festival and Americana UK (both England), amongst many more.

Another Australian involved in last year’s Global Music Match, Kaurna Cronin, said: “It was such a treat to work alongside everyone, and have such a profound sense of community during this time. For such a short project period, I was overwhelmed with the skills I not only developed, but ideas and thought streams I was inspired to pursue. The knowledge I gained and the forging of meaningful worldwide connections was invaluable, especially during a time where such tasks seemed so difficult to achieve.”

Borne out of the COVID-19 pandemic, and created as a unique and direct response to the sudden limitations imposed on the worldwide music industry – and in particular, international showcasing – Global Music Match seeks to enhance and develop artists’ international fanbases, presence and peer connections in global markets.

Discover all 78 artists involved in this year’s Global Music Match, and find out which teams they’re in, by heading to http://www.globalmusicmatch.com

 

 

2020 saw the introduction of Global Music Match, a world-first collaboration created by founding partners Sounds Australia, Showcase Scotland Expo and East Coast Music Association (ECMA), along with export organisations and showcase events from around the world. 96 artists from 14 countries participated in the first edition.

Through social media and peer-to-peer collaboration, GMM advanced opportunities and networks internationally, and encouraged cross border artist collaboration by connecting musicians from around the world, creating new audiences in a range of international locations, providing a groundwork for future international touring development.

Applications are now open for Australian artists interested in taking part in the next edition of Global Music Match. It’s a 16-week, artist driven program, designed to establish real life connections between export-ready artists. Artists’ work should be rooted in acoustic, folk, roots, traditional, or world music genres.

Through these introductions artists will enhance their social media skill sets, interact with new audiences, create new and engaging content and have the opportunity to work together to create musical collaborations on a global scale.

You have until Friday April 16 to apply for the 16-week intensive program which commences on Thursday May 13. For more information, and to apply, please head to the website below:

https://www.cognitoforms.com/ShowcaseScotlandExpo1/GlobalMusicMatch2021ArtistApplication

2020 saw the introduction of Global Music Match, a world-first collaboration created by founding partners Sounds Australia, Showcase Scotland Expo and East Coast Music Association (ECMA), along with export organisations and showcase events from around the world. 96 artists from 14 countries participated in the first edition.

Through social media and peer-to-peer collaboration, GMM advanced opportunities and networks internationally, and encouraged cross border artist collaboration by connecting musicians from around the world, creating new audiences in a range of international locations, providing a groundwork for future international touring development.

Applications are now open for Australian artists interested in taking part in the next edition of Global Music Match. It’s a 16-week, artist driven program, designed to establish real life connections between export-ready artists. Artists’ work should be rooted in acoustic, folk, roots, traditional, or world music genres.

Through these introductions artists will enhance their social media skill sets, interact with new audiences, create new and engaging content and have the opportunity to work together to create musical collaborations on a global scale.

You have until Friday April 16 to apply for the 16-week intensive program which commences on Thursday May 13. For more information, and to apply, please head to the website below:

https://www.cognitoforms.com/ShowcaseScotlandExpo1/GlobalMusicMatch2021ArtistApplication

96 artists from 14 countries are taking part in what could be the largest online matchmaking of musicians ever undertaken.

Created in a world first collaboration between founding partners Sounds Australia, Showcase Scotland Expo and Canada’s East Coast Music Association (ECMA), along with 11 other export organisations and showcase events from around the world, Global Music Match is a pilot initiative created to continue raising the profile of local artists in international music markets within the challenging parameters of the COVID-19 pandemic.

Breaking acts into a new territory or country is a difficult process right now. Global Music Match, which is a unique response to the limitations imposed on the music industry, makes use of one of the only available platforms – social media and peer-to-peer collaboration – to increase networks, audiences and exposure for export-ready artists internationally.

Launching today, Global Music Match will run for 7 weeks, concluding on October 12. Search for the hashtag #globalmusicmatch to see the action – and head to globalmusicmatch.com to experience the journey.

For the pilot edition of Global Music Match, 96 artists from 14 countries are participating, steeped in the acoustic, folk, roots, traditional and world music genres. They have been divided into 16 teams, ensuring no two acts from the same country are placed together.

Each week, across multiple posts, artists will ‘introduce’ one act from their team, engaging with them on social media to promote them to their fanbase. This is reciprocated for everyone involved, meaning that participating artists will be presented to a range of new online audiences around the world.

Twelve artists have been selected from Australia. Artists who have previously participated in Sounds Australia’s export activities were invited to apply. We’re excited to announce those chosen for the pilot edition of Global Music Match are:

Charm of Finches
Colin Lillie
Fanny Lumsden
Hussy Hicks
Kaurna Cronin
Little Quirks
Riley Pearce
Saije
Shelley Segal
STAV.
The Heart Collectors
William Crighton

Each team has been allocated an internationally renowned coach to lead and direct them through the project. Chloe Goodyear (Woodford Folk Festival) and Justin Rudge (Port Fairy Folk Festival) from Australia will bring their years of experience and invaluable expertise to two of the Global Music Match teams.

Glenn Dickie, Export Music Producer from Sounds Australia, WhatsApp Wizard, Zoom Master and Coach Of The Coaches for Global Music Match, said: “It’s been incredibly rewarding having such a simple idea of connecting artists from Australia and Scotland grow into something global with nearly 100 acts from around the world involved.

“During these last few months, we have purposefully created initiatives that will develop and thrive beyond these times. Global Music Match perfectly encapsulates our mission to connect Australian industry and talent to the world, whether it’s in-person at a showcase event or online.”

Global Music Match is supported by the following export organisations: Catalan Arts (Spain), ECMA (Canada), English Folk Expo, FOCUS Wales, Folk Alliance International, Iceland Music, LUCfest Taiwan, Music Estonia, Music Finland, Music Norway, Puglia Sounds (Italy), Showcase Scotland Expo, Sounds Australia and Spectacle vivant Bretagne (Brittany, France).

 

 

96 artists from 14 countries are taking part in what could be the largest online matchmaking of musicians ever undertaken.

Created in a world first collaboration between founding partners Sounds Australia, Showcase Scotland Expo and Canada’s East Coast Music Association (ECMA), along with 11 other export organisations and showcase events from around the world, Global Music Match is a pilot initiative created to continue raising the profile of local artists in international music markets within the challenging parameters of the COVID-19 pandemic.

Breaking acts into a new territory or country is a difficult process right now. Global Music Match, which is a unique response to the limitations imposed on the music industry, makes use of one of the only available platforms – social media and peer-to-peer collaboration – to increase networks, audiences and exposure for export-ready artists internationally.

Launching today, Global Music Match will run for 7 weeks, concluding on October 12. Search for the hashtag #globalmusicmatch to see the action – and head to globalmusicmatch.com to experience the journey.

For the pilot edition of Global Music Match, 96 artists from 14 countries are participating, steeped in the acoustic, folk, roots, traditional and world music genres. They have been divided into 16 teams, ensuring no two acts from the same country are placed together.

Each week, across multiple posts, artists will ‘introduce’ one act from their team, engaging with them on social media to promote them to their fanbase. This is reciprocated for everyone involved, meaning that participating artists will be presented to a range of new online audiences around the world.

Twelve artists have been selected from Australia. Artists who have previously participated in Sounds Australia’s export activities were invited to apply. We’re excited to announce those chosen for the pilot edition of Global Music Match are:

Charm of Finches
Colin Lillie
Fanny Lumsden
Hussy Hicks
Kaurna Cronin
Little Quirks
Riley Pearce
Saije
Shelley Segal
STAV.
The Heart Collectors
William Crighton

Each team has been allocated an internationally renowned coach to lead and direct them through the project. Chloe Goodyear (Woodford Folk Festival) and Justin Rudge (Port Fairy Folk Festival) from Australia will bring their years of experience and invaluable expertise to two of the Global Music Match teams.

Glenn Dickie, Export Music Producer from Sounds Australia, WhatsApp Wizard, Zoom Master and Coach Of The Coaches for Global Music Match, said: “It’s been incredibly rewarding having such a simple idea of connecting artists from Australia and Scotland grow into something global with nearly 100 acts from around the world involved.

“During these last few months, we have purposefully created initiatives that will develop and thrive beyond these times. Global Music Match perfectly encapsulates our mission to connect Australian industry and talent to the world, whether it’s in-person at a showcase event or online.”

Global Music Match is supported by the following export organisations: Catalan Arts (Spain), ECMA (Canada), English Folk Expo, FOCUS Wales, Folk Alliance International, Iceland Music, LUCfest Taiwan, Music Estonia, Music Finland, Music Norway, Puglia Sounds (Italy), Showcase Scotland Expo, Sounds Australia and Spectacle vivant Bretagne (Brittany, France).