Following the colossal success of the debut Global Music Match in 2020, the worldwide matchmaking program returns from June 7, featuring 78 artists from 17 countries – including 13 from Australia.

Artists from Australia, Brittany in France, Canada, Catalonia, Chile, Denmark, England, Finland, Iceland, Ireland, Italy, Norway, Sweden, Scotland, Taiwan, USA and Wales are set to collaborate over the coming three months, in what is thought to be the world’s largest online musical matchmaking program.

This year’s iteration follows 2020’s world-first collaboration, which was created by founding partners Sounds AustraliaShowcase Scotland Expo and Canada’s East Coast Music Association (ECMA) in a bid to continue developing profiles for folk-based artists in international music markets within the challenging and unprecedented parameters of COVID-19.

Artists from around the world have been grouped into international teams of six, from different countries, and over the coming 12 weeks will collaborate with each other across social media. Each act has an assigned two-week Featured Artist period, during which time their five teammates will introduce them to five new audiences around the globe – rotated amongst all artists, up to the end of August.

Fanny Lumsden, one of the Australians who participated in the first Global Music Match, said of the program: “Global Music Match completely turned on its head my approach and access to the international market as an independent singer songwriter and it did that through people: friendships, connection, creation and collaboration. It was such a incredible way to connect across the oceans and I feel confident now to head out and physically tour in a range of new markets, once it’s all opened up again. It was a career highlight experience without a doubt.”

The 13 Australian artists participating in this year’s Global Music Match are:

Andrea Kirwin
Emma Swift
Ernest Aines
Francesca de Valence
Georgia State Line
Gretta Ziller
Joel Havea
Melanie Horsnell
Monique Clare
Musketeer
Rich Davies
Ruth Hazleton
Tom West 

With 78 artists, 13 teams of six will operate simultaneously, across borders, countries and timezones, introducing audiences to three months of new music, whilst artists largely remain unable to tour internationally.

Each team is also led by an international coach – all of whom are also leading festival directors from around the world, within the folk/roots genres. Artists will be coached throughout the project by influential figureheads from such revered events as the Woodford Folk Festival, Port Fairy Folk Festival (both Australia), Philadelphia Folk Festival, New Orleans Jazz and Heritage Festival (both USA), Vancouver Island Folk Festival (Canada), Knockengorroch World Ceilidh (Scotland), Manchester Folk Festival and Americana UK (both England), amongst many more.

Another Australian involved in last year’s Global Music Match, Kaurna Cronin, said: “It was such a treat to work alongside everyone, and have such a profound sense of community during this time. For such a short project period, I was overwhelmed with the skills I not only developed, but ideas and thought streams I was inspired to pursue. The knowledge I gained and the forging of meaningful worldwide connections was invaluable, especially during a time where such tasks seemed so difficult to achieve.”

Borne out of the COVID-19 pandemic, and created as a unique and direct response to the sudden limitations imposed on the worldwide music industry – and in particular, international showcasing – Global Music Match seeks to enhance and develop artists’ international fanbases, presence and peer connections in global markets.

Discover all 78 artists involved in this year’s Global Music Match, and find out which teams they’re in, by heading to http://www.globalmusicmatch.com

 

 

Following the colossal success of the debut Global Music Match in 2020, the worldwide matchmaking program returns from June 7, featuring 78 artists from 17 countries – including 13 from Australia.

Artists from Australia, Brittany in France, Canada, Catalonia, Chile, Denmark, England, Finland, Iceland, Ireland, Italy, Norway, Sweden, Scotland, Taiwan, USA and Wales are set to collaborate over the coming three months, in what is thought to be the world’s largest online musical matchmaking program.

This year’s iteration follows 2020’s world-first collaboration, which was created by founding partners Sounds AustraliaShowcase Scotland Expo and Canada’s East Coast Music Association (ECMA) in a bid to continue developing profiles for folk-based artists in international music markets within the challenging and unprecedented parameters of COVID-19.

Artists from around the world have been grouped into international teams of six, from different countries, and over the coming 12 weeks will collaborate with each other across social media. Each act has an assigned two-week Featured Artist period, during which time their five teammates will introduce them to five new audiences around the globe – rotated amongst all artists, up to the end of August.

Fanny Lumsden, one of the Australians who participated in the first Global Music Match, said of the program: “Global Music Match completely turned on its head my approach and access to the international market as an independent singer songwriter and it did that through people: friendships, connection, creation and collaboration. It was such a incredible way to connect across the oceans and I feel confident now to head out and physically tour in a range of new markets, once it’s all opened up again. It was a career highlight experience without a doubt.”

The 13 Australian artists participating in this year’s Global Music Match are:

Andrea Kirwin
Emma Swift
Ernest Aines
Francesca de Valence
Georgia State Line
Gretta Ziller
Joel Havea
Melanie Horsnell
Monique Clare
Musketeer
Rich Davies
Ruth Hazleton
Tom West 

With 78 artists, 13 teams of six will operate simultaneously, across borders, countries and timezones, introducing audiences to three months of new music, whilst artists largely remain unable to tour internationally.

Each team is also led by an international coach – all of whom are also leading festival directors from around the world, within the folk/roots genres. Artists will be coached throughout the project by influential figureheads from such revered events as the Woodford Folk Festival, Port Fairy Folk Festival (both Australia), Philadelphia Folk Festival, New Orleans Jazz and Heritage Festival (both USA), Vancouver Island Folk Festival (Canada), Knockengorroch World Ceilidh (Scotland), Manchester Folk Festival and Americana UK (both England), amongst many more.

Another Australian involved in last year’s Global Music Match, Kaurna Cronin, said: “It was such a treat to work alongside everyone, and have such a profound sense of community during this time. For such a short project period, I was overwhelmed with the skills I not only developed, but ideas and thought streams I was inspired to pursue. The knowledge I gained and the forging of meaningful worldwide connections was invaluable, especially during a time where such tasks seemed so difficult to achieve.”

Borne out of the COVID-19 pandemic, and created as a unique and direct response to the sudden limitations imposed on the worldwide music industry – and in particular, international showcasing – Global Music Match seeks to enhance and develop artists’ international fanbases, presence and peer connections in global markets.

Discover all 78 artists involved in this year’s Global Music Match, and find out which teams they’re in, by heading to http://www.globalmusicmatch.com

 

 

 

This week, the Amazon Music UK Twitch channel will premiere a special Rock Scene presents… episode, in collaboration with Sounds Australia, spotlighting five Australian artists making waves in the rock, metal and punk scenes. Stand Atlantic, DZ DEATHRAYS, The Dead Love, Yours Truly and Waxflower have each recorded exclusive live sets in a number of iconic locations in Australia.

Stand Atlantic performed at Max Watts, a music venue in Sydney’s Entertainment Quarter; DZ DEATHRAYS take over The Triffid, a former WW2 hanger turned vibrant garden space and music venue in Brisbane; 3sixty skate park in Wollongong on the New South Wales South Coast is the location for The Dead Love’s set; the stunning Hayden Orpheum cinema in Sydney hosts Yours Truly; and Waxflower perform at The Zoo, one of Brisbane’s most beloved live music venues.

Hosted by Sounds Australia’s Glenny G and Dom Alessio, the live Twitch stream will initially take place on Thursday 27th May at 6pm BST (10am PDT / 1pm EDT / 7pm CEST) and will be repeated on Friday 28th May at 6pm AEST (4pm SGT / 8pm NZST).

Watch live and join in the chat on https://www.twitch.tv/amazonmusicuk

 

This week, the Amazon Music UK Twitch channel will premiere a special Rock Scene presents… episode, in collaboration with Sounds Australia, spotlighting five Australian artists making waves in the rock, metal and punk scenes. Stand Atlantic, DZ DEATHRAYS, The Dead Love, Yours Truly and Waxflower have each recorded exclusive live sets in a number of iconic locations in Australia.

Stand Atlantic performed at Max Watts, a music venue in Sydney’s Entertainment Quarter; DZ DEATHRAYS take over The Triffid, a former WW2 hanger turned vibrant garden space and music venue in Brisbane; 3sixty skate park in Wollongong on the New South Wales South Coast is the location for The Dead Love’s set; the stunning Hayden Orpheum cinema in Sydney hosts Yours Truly; and Waxflower perform at The Zoo, one of Brisbane’s most beloved live music venues.

Hosted by Sounds Australia’s Glenny G and Dom Alessio, the live Twitch stream will initially take place on Thursday 27th May at 6pm BST (10am PDT / 1pm EDT / 7pm CEST) and will be repeated on Friday 28th May at 6pm AEST (4pm SGT / 8pm NZST).

Watch live and join in the chat on https://www.twitch.tv/amazonmusicuk

2020 saw the introduction of Global Music Match, a world-first collaboration created by founding partners Sounds Australia, Showcase Scotland Expo and East Coast Music Association (ECMA), along with export organisations and showcase events from around the world. 96 artists from 14 countries participated in the first edition.

Through social media and peer-to-peer collaboration, GMM advanced opportunities and networks internationally, and encouraged cross border artist collaboration by connecting musicians from around the world, creating new audiences in a range of international locations, providing a groundwork for future international touring development.

Applications are now open for Australian artists interested in taking part in the next edition of Global Music Match. It’s a 16-week, artist driven program, designed to establish real life connections between export-ready artists. Artists’ work should be rooted in acoustic, folk, roots, traditional, or world music genres.

Through these introductions artists will enhance their social media skill sets, interact with new audiences, create new and engaging content and have the opportunity to work together to create musical collaborations on a global scale.

You have until Friday April 16 to apply for the 16-week intensive program which commences on Thursday May 13. For more information, and to apply, please head to the website below:

https://www.cognitoforms.com/ShowcaseScotlandExpo1/GlobalMusicMatch2021ArtistApplication

2020 saw the introduction of Global Music Match, a world-first collaboration created by founding partners Sounds Australia, Showcase Scotland Expo and East Coast Music Association (ECMA), along with export organisations and showcase events from around the world. 96 artists from 14 countries participated in the first edition.

Through social media and peer-to-peer collaboration, GMM advanced opportunities and networks internationally, and encouraged cross border artist collaboration by connecting musicians from around the world, creating new audiences in a range of international locations, providing a groundwork for future international touring development.

Applications are now open for Australian artists interested in taking part in the next edition of Global Music Match. It’s a 16-week, artist driven program, designed to establish real life connections between export-ready artists. Artists’ work should be rooted in acoustic, folk, roots, traditional, or world music genres.

Through these introductions artists will enhance their social media skill sets, interact with new audiences, create new and engaging content and have the opportunity to work together to create musical collaborations on a global scale.

You have until Friday April 16 to apply for the 16-week intensive program which commences on Thursday May 13. For more information, and to apply, please head to the website below:

https://www.cognitoforms.com/ShowcaseScotlandExpo1/GlobalMusicMatch2021ArtistApplication

 

For over a decade, Sounds Australia has coordinated some of the most talked-about showcases at South By Southwest in Austin, Texas. From THE AUSSIE BBQ to Sound Gallery, 2 For The Showcase, Beat Pie and more, Sounds Australia’s suite of showcases has consistently provided a platform for Australian artists to perform in front of music industry from North America and abroad.

And that won’t change this year. As part of the inaugural SXSW Online 2021, Sounds Australia will present CLOSE UP. 18 Australian artists, across three one-hour showcases, will each perform two live songs. These performances have never been seen before and all were recorded in the artists’ “backyard” (however they chose to interpret that theme).

Each showcase will feature six artists, streaming at 9:00pm US CDT on March 17th, 18th and 19th, which means it’s a great time for Australian industry and music fans to log in and watch too: 1:00pm AEDT on March 18th, 19th and 20th.

Performing as part of CLOSE UP will be Alexander Biggs, Alice Skye, Baker Boy, Beans, Death By Denim, Didirri, Hachiku, Hauskey, Indigo Sparke, Jaguar Jonze, Kee’ahn, Ninajirachi & Kota Banks, No Money Enterprise, Shannen James, Sycco, The Chats, The Lazy Eyes and The Merindas.

In keeping with the backyard theme, CLOSE UP will be hosted by Sounds Australia’s Glenny G, Millie Millgate and Dom Alessio, right from Glenny’s own backyard.

The Australian participation doesn’t stop there. Luke Howard and Sophie Hutchings will perform as part of a series of showcases at SXSW Online 2021 hosted by Mercury KX. Sophie’s performance will screen on Thursday March 18th at 12:30pm CDT (Friday 19th, 4:30am AEDT), while Luke’s set will stream on Saturday March 20th at 12:30pm CDT (Sunday 21th, 4:30am AEDT).

The 20 Australian artists selected for SXSW, along with their management teams, will also be offered networking opportunities, facilitated by Sounds Australia, to meet virtually with representatives from the North American music industry. These closed-door networking sessions will happen before and after the digital event.

As part of SXSW’s 2021 offerings, the digital experience will feature conference keynotes and sessions, film screenings, music showcases, networking, and exhibitions from March 16 – 20, 2021. To access SXSW – including the CLOSE UP and Mercury KX showcases – you will need to register for the conference. Passes are currently US $325, although that price will rise closer to the event. You can register at SXSW’s website.

CLOSE UP
Wednesday March 17th, 9:00pm CDT
(7:00pm LA / 10:00pm NYC / 11:00pm Sao Paulo)
(Thursday 18th, 2:00am London / 10:00am Singapore / 1:00pm AEDT)

Alexander Biggs
Baker Boy
Hachiku
Shannen James
Sycco
The Lazy Eyes

Thursday March 18th, 9:00pm CDT
(7:00pm LA / 10:00pm NYC / 11:00pm Sao Paulo)
(Friday 19th, 2:00am London / 10:00am Singapore / 1:00pm AEDT)

Alice Skye
Beans
Death By Denim
Kee’ahn
Ninajirachi & Kota Banks
The Chats

Friday March 19th, 9:00pm CDT
(7:00pm LA / 10:00pm NYC / 11:00pm Sao Paulo)
(Saturday 20th, 2:00am London / 10:00am Singapore / 1:00pm AEDT)

Didirri
Jaguar Jonze
Hauskey
Indigo Sparke
No Money Enterprise
The Merindas

 

For over a decade, Sounds Australia has coordinated some of the most talked-about showcases at South By Southwest in Austin, Texas. From THE AUSSIE BBQ to Sound Gallery, 2 For The Showcase, Beat Pie and more, Sounds Australia’s suite of showcases has consistently provided a platform for Australian artists to perform in front of music industry from North America and abroad.

And that won’t change this year. As part of the inaugural SXSW Online 2021, Sounds Australia will present CLOSE UP. 18 Australian artists, across three one-hour showcases, will each perform two live songs. These performances have never been seen before and all were recorded in the artists’ “backyard” (however they chose to interpret that theme).

Each showcase will feature six artists, streaming at 9:00pm US CDT on March 17th, 18th and 19th, which means it’s a great time for Australian industry and music fans to log in and watch too: 1:00pm AEDT on March 18th, 19th and 20th.

Performing as part of CLOSE UP will be Alexander Biggs, Alice Skye, Baker Boy, Beans, Death By Denim, Didirri, Hachiku, Hauskey, Indigo Sparke, Jaguar Jonze, Kee’ahn, Ninajirachi & Kota Banks, No Money Enterprise, Shannen James, Sycco, The Chats, The Lazy Eyes and The Merindas.

In keeping with the backyard theme, CLOSE UP will be hosted by Sounds Australia’s Glenny G, Millie Millgate and Dom Alessio, right from Glenny’s own backyard.

The Australian participation doesn’t stop there. Luke Howard and Sophie Hutchings will perform as part of a series of showcases at SXSW Online 2021 hosted by Mercury KX. Sophie’s performance will screen on Thursday March 18th at 12:30pm CDT (Friday 19th, 4:30am AEDT), while Luke’s set will stream on Saturday March 20th at 12:30pm CDT (Sunday 21th, 4:30am AEDT).

The 20 Australian artists selected for SXSW, along with their management teams, will also be offered networking opportunities, facilitated by Sounds Australia, to meet virtually with representatives from the North American music industry. These closed-door networking sessions will happen before and after the digital event.

As part of SXSW’s 2021 offerings, the digital experience will feature conference keynotes and sessions, film screenings, music showcases, networking, and exhibitions from March 16 – 20, 2021. To access SXSW – including the CLOSE UP and Mercury KX showcases – you will need to register for the conference. Passes are currently US $325, although that price will rise closer to the event. You can register at SXSW’s website.

CLOSE UP
Wednesday March 17th, 9:00pm CDT
(7:00pm LA / 10:00pm NYC / 11:00pm Sao Paulo)
(Thursday 18th, 2:00am London / 10:00am Singapore / 1:00pm AEDT)

Alexander Biggs
Baker Boy
Hachiku
Shannen James
Sycco
The Lazy Eyes

Thursday March 18th, 9:00pm CDT
(7:00pm LA / 10:00pm NYC / 11:00pm Sao Paulo)
(Friday 19th, 2:00am London / 10:00am Singapore / 1:00pm AEDT)

Alice Skye
Beans
Death By Denim
Kee’ahn
Ninajirachi & Kota Banks
The Chats

Friday March 19th, 9:00pm CDT
(7:00pm LA / 10:00pm NYC / 11:00pm Sao Paulo)
(Saturday 20th, 2:00am London / 10:00am Singapore / 1:00pm AEDT)

Didirri
Jaguar Jonze
Hauskey
Indigo Sparke
No Money Enterprise
The Merindas

An incredible 65 Australian artists will be given a platform to be seen by members of the international music industry this month when they take part in Folk Unlocked, the inaugural virtual event from the team behind Folk Alliance International.

Established in 1989, Folk Alliance International (FAI) is the world’s largest gathering of the folk music industry and community. The event became renowned by fans and musicians alike for its unique set up: taking over a hotel in cities around North America, where each room was turned into a showcase room. Nights are spent traversing the hallways, following your ears to the best sounds, and discovering some incredible talent from around the world along the way.

In 2020, FAI was one of the last events to happen – in January in New Orleans – before Covid-19 shut down music conferences and festivals around the world. Shortly thereafter, they became one of the first to commit to a digital event for 2021, Folk Unlocked.

The move provided organisers and the artists who will play the event ample time to prepare for the virtual conference, set to take place from the 22nd to the 26th of February.

For the inaugural digital event, Sounds Australia is proud to be presenting their virtual showcase CLOSE UP, partnering with Isol-Aid and participating in the Global Music Marathon – featuring many of the artists who took part in 2020’s groundbreaking Global Music Match.

CLOSE UP – Sound Australia’s flagship virtual showcase – will be held on the opening night of the event, Monday 22nd February from 4.30pm to 6.30pm CT (Tuesday 23rd 9:30am – 11:30am AEDT). Hosted by Sounds Australia’s Leah Flanagan, Glenny G and Dom Alessio, CLOSE UP will serve as the spotlight showcase for the Australian artists playing the event.

An exciting and eclectic mix of 12 acts will showcase as part of CLOSE UP, featuring, in alphabetical order: Benny Walker, David Spry, Deline Briscoe, Emily Wurramara, Emma Swift, Ernest Aines, Kee’ahn, Monique Clare, Nathan May, Ruth Hazleton & Daisywheel, Tenzin Choegyal and XANI.

Sounds Australia is thrilled to be partnering with Isol-Aid, the world’s longest running online music festival, to bring this unique festival experience to Folk Unlocked 2021. 49 Australian artists are set to perform live across the four days of Folk Unlocked, from the 22nd to the 25th of February. Isol-Aid Unlocked will start at 6.30pm CT (23rd – 26th 11:30am AEDT), with no less than 12 Australian artists taking audiences into their homes each night.

In addition to the performances during CLOSE UP and Isol-Aid Unlocked, Australian acts Charm Of Finches, Colin Lillie, Fanny Lumsden, Kaurna Cronin, Little Quirks, Saije, Shelley Segal, STAV and The Heart Collectors will be involved in the closing event of Folk Unlocked – Global Music Marathon – on Friday the 26th at 3:30pm CT (Saturday 27th at 8:30am AEDT).

Global Music Marathon will bring together many of the artists from around the world who took part in 2020’s groundbreaking digital project Global Music Match. The Marathon will see these artists reunited to present once-in-a-lifetime performances and collaborations in a very special presentation. More details on this event will be revealed closer to the date.

During Folk Unlocked 2021 Australian artists will also be presenting their own private showcases, along with presented showcases such as i hear Django and the New Melbourne Folk Club. To see the full list of Australian artists showcasing, head to http://www.soundsaustralia.com.au/index.php/event/folk-unlocked/

In order for Folk Unlocked to be an event accessible to all, there is a pay-what-you’re-able pricing structure. All registration prices provide the same level of access. Registration is valued at US $150, and there are three other registration tiers (in American dollars): $75, $25, and $0: https://member.folk.org/event/folkunlocked

An incredible 65 Australian artists will be given a platform to be seen by members of the international music industry this month when they take part in Folk Unlocked, the inaugural virtual event from the team behind Folk Alliance International.

Established in 1989, Folk Alliance International (FAI) is the world’s largest gathering of the folk music industry and community. The event became renowned by fans and musicians alike for its unique set up: taking over a hotel in cities around North America, where each room was turned into a showcase room. Nights are spent traversing the hallways, following your ears to the best sounds, and discovering some incredible talent from around the world along the way.

In 2020, FAI was one of the last events to happen – in January in New Orleans – before Covid-19 shut down music conferences and festivals around the world. Shortly thereafter, they became one of the first to commit to a digital event for 2021, Folk Unlocked.

The move provided organisers and the artists who will play the event ample time to prepare for the virtual conference, set to take place from the 22nd to the 26th of February.

For the inaugural digital event, Sounds Australia is proud to be presenting their virtual showcase CLOSE UP, partnering with Isol-Aid and participating in the Global Music Marathon – featuring many of the artists who took part in 2020’s groundbreaking Global Music Match.

CLOSE UP – Sound Australia’s flagship virtual showcase – will be held on the opening night of the event, Monday 22nd February from 4.30pm to 6.30pm CT (Tuesday 23rd 9:30am – 11:30am AEDT). Hosted by Sounds Australia’s Leah Flanagan, Glenny G and Dom Alessio, CLOSE UP will serve as the spotlight showcase for the Australian artists playing the event.

An exciting and eclectic mix of 12 acts will showcase as part of CLOSE UP, featuring, in alphabetical order: Benny Walker, David Spry, Deline Briscoe, Emily Wurramara, Emma Swift, Ernest Aines, Kee’ahn, Monique Clare, Nathan May, Ruth Hazleton & Daisywheel, Tenzin Choegyal and XANI.

Sounds Australia is thrilled to be partnering with Isol-Aid, the world’s longest running online music festival, to bring this unique festival experience to Folk Unlocked 2021. 49 Australian artists are set to perform live across the four days of Folk Unlocked, from the 22nd to the 25th of February. Isol-Aid Unlocked will start at 6.30pm CT (23rd – 26th 11:30am AEDT), with no less than 12 Australian artists taking audiences into their homes each night.

In addition to the performances during CLOSE UP and Isol-Aid Unlocked, Australian acts Charm Of Finches, Colin Lillie, Fanny Lumsden, Kaurna Cronin, Little Quirks, Saije, Shelley Segal, STAV and The Heart Collectors will be involved in the closing event of Folk Unlocked – Global Music Marathon – on Friday the 26th at 3:30pm CT (Saturday 27th at 8:30am AEDT).

Global Music Marathon will bring together many of the artists from around the world who took part in 2020’s groundbreaking digital project Global Music Match. The Marathon will see these artists reunited to present once-in-a-lifetime performances and collaborations in a very special presentation. More details on this event will be revealed closer to the date.

During Folk Unlocked 2021 Australian artists will also be presenting their own private showcases, along with presented showcases such as i hear Django and the New Melbourne Folk Club. To see the full list of Australian artists showcasing, head to http://www.soundsaustralia.com.au/index.php/event/folk-unlocked/

In order for Folk Unlocked to be an event accessible to all, there is a pay-what-you’re-able pricing structure. All registration prices provide the same level of access. Registration is valued at US $150, and there are three other registration tiers (in American dollars): $75, $25, and $0: https://member.folk.org/event/folkunlocked