It is with an extremely heavy heart that Sounds Australia announces the cancellation of Friday’s live-stream event 3 For The Stream.

This morning, Premier Daniel Andrews declared a state of emergency for Victoria, therefore we have decided that it would be irresponsible to proceed with our planned 3 For The Stream event in Melbourne this Friday, at a time when authorities are stressing the need for social distancing to stop the spread of the coronavirus.

Last Monday we began to devise a contingency plan for the Australian artists set to showcase at SXSW 2020. What we came up with was 3 For The Stream: 3-song sets from 19 of those artists, filmed across multiple stages at Bakehouse Studios in Melbourne. At the time, this felt like the best way we could support those artists and their teams, who had invested thousands of dollars into an event that was no longer happening, as well as promote their music to an international audience of music industry buyers and potential new fans. The enthusiasm of the multiple partners for our event – Art Series Hotel by Accor, Bakehouse Studios, Comes With Fries, Facebook, SXSW, TAG and Young Henry’s – demonstrates how much support there is for these artists in incredibly challenging times.

However, a week is a long time in this environment, and the mood has greatly shifted as the impact of COVID-19 starts to worsen in many parts of the world. The decision to cancel 3 For The Stream was not taken lightly. Now is not the time for an event that will bring people into close proximity. We need to work together to flatten the curve, to protect those who are most vulnerable to this virus. Everyone must do what needs to be done to ensure the impact of the coronavirus is limited as much as possible.

The COVID-19 outbreak is having a devastating impact on the Australian music industry, which contributes $2.5 billion annually to the local economy. I Lost My Gig, an initiative of the Australian Music Industry Network and Australian Festival Association, has calculated the total lost income from cancelled events so far at $47 million, with 20,000 employment opportunities lost, affecting 190,000 people. Sounds Australia will continue to innovate and pivot to support Australian artists and industry as best we can in these unprecedented times.

While you’re practising social distancing and regularly washing your hands, here is a list of the 43 Australian acts who were poised to showcase in Austin, Texas this week as part of SXSW 2020. If you’re in a position to support them, we have included To Buy links for each artist. You can also listen to a song from each of them on our SXSW 2020 playlist.

Alex the Astronaut
Official Website | Merch Store | Join Alex’s Space Club

Alexander Biggs
Official Website | Bandcamp | Join Mailing List

Ali Barter
Official Website | Merch Store | Join Mailing List

Alice Skye
Bandcamp

Anatole
Bandcamp

Banoffee
Bandcamp

BATTS
Bandcamp

Betty Who
Official Website | Merch Store | Join Mailing List

Borzoi
Bandcamp

Cable Ties
Bandcamp | Merge Records

Carla Geneve
Bandcamp

Cousin Tony’s Brand New Firebird
Merch Store

Didirri
Official Website | Merch Store | Join Mailing List

Eliza & The Delusionals
Official Website | Merch Store | Bandcamp

Evelyn Ida Morris
Official Website | Bandcamp

Flyying Colours
Bandcamp

Fraeya
CD Baby

Gena Rose Bruce
Bandcamp

Go Fever
Official Website | Merch Store | Bandcamp

Good Morning
Bandcamp

Hachiku
Official WebsiteBandcamp

HTRK
Official Website | Merch Shop | Bandcamp

Jack River
Official Website | Merch Store

Jack Gray
Official Website | Join Mailing List

Jaguar Jonze
Official Website | Merch Store

Jamie-Lee Dimes
Official Website | Merch Store

Kota Banks
Official Website | Merch Store

Lime Cordiale
Official Website | Merch Store | Join Mailing List

Luke Howard
Official Website | Merch Store

MANE
Official Website

Pub Choir
Official Website

Quivers
Bandcamp

River Boy
Triple J Unearthed

San Mei
Official Website | Bandcamp

Shady Nasty
Official Website | Bandcamp

Sophie Hutchings
Official Website | Bandcamp

Sui Zhen
Official Website | Bandcamp

Surf Rock Is Dead
Official Website | Bandcamp

The Lazy Eyes
Bandcamp

The Wonder
Official Website | Bandcamp

Thigh Master
Bandcamp

Tim Shiel
Bandcamp

Tom West
Official Website | Bandcamp

If you’re in Australia, we encourage keeping up-to-date and following advice from the Australian Government Department of Health. You can visit their website at http://www.health.gov.au. For health enquiries you can contact the Coronavirus Information Line 1800 020 080. The World Health Organisation has set up a page specifically for information relating to the coronavirus: https://www.who.int/emergencies/diseases/novel-coronavirus-2019

Sounds Australia’s first showcase at SXSW 2020 was scheduled to take place next Thursday inside Australia House on a bustling Rainey St in downtown Austin. In light of the current circumstances surrounding COVID-19 and the festival no longer going ahead, many artists experienced not only significant financial losses in cancelled travel arrangements and visas, but also lost the invaluable opportunity to connect with global networks and showcase their talent.

Sounds Australia has been producing world-renowned live showcases at conferences and festivals for over ten years. However, we are living in extraordinary times. We have spent the last week working on an alternative way to support and showcase these Australian artists to the world and we are very proud to present our newest and most innovative showcase to date: 3 For The Stream.

Back-to-back performances will be live streamed from Melbourne’s iconic Bakehouse Studios to an international online audience of music industry buyers, media and new fans through Sounds Australia’s Facebook page. It will only be viewable online and the showcase will not be open to the public.

Digital Export Producer Dom Alessio explains, “Ever since I started with Sounds Australia in 2018, we’ve been discussing the idea of creating live streamed showcases as a way to reach an infinite number of music industry representatives and reduce our carbon footprint. The unfortunate cancellation of SXSW provides a unique environment to put this model to the test. We want to ensure that even if Australian artists’ mobility is restricted, their music can still be experienced by industry and fans across the world.”

3 For The Stream will feature 19 acts across three stages, over four hours, promising to be a day that celebrates some of Australia’s finest emerging talent. 3 song sets will be performed by Australian artists who SXSW programmers had selected to showcase in Austin next week.

“Once again, we are proud to see Sounds Australia do what they do: relentlessly help and support Australian artists. Although we’re gutted not to have the chance to see these 19 acts live on stages across Austin this year, we’re pleased to have a chance to experience them in a way as unique as this, from home.” – James Minor, SXSW Head of Music Festival

3 For The Stream
SUBSCRIBE TO THE LIVE STREAM:
http://www.facebook.com/soundsaustralia

Thursday 19 March 2020
3pm (Los Angeles, PST), 5pm (Austin, CT), 6pm (New York, EST), 10pm (London, GMT)

Friday 20 March 2020
9am (Melbourne, AEDT)

Featuring SXSW 2020 Artists

Alex the Astronaut
Alice Skye
BATTS
Cable Ties
Carla Geneve
Didirri
Flyying Colours
Gena Rose Bruce
Hachiku
Kota Banks
Luke Howard
MANE
Quivers
River Boy
Sophie Hutchings
Sui Zhen
The Lazy Eyes
The Wonder
Tim Shiel

3 For The Stream would not be possible without support from Art Series Hotel by Accor, Bakehouse Studios, Comes With Fries, Facebook, SXSW, TAG and Young Henry’s.

As more music events, tours, festivals and conference around the world postpone or cancel in an attempt to reduce the spread of COVID-19, Sounds Australia will continue to find alternative and creative ways to export, support and showcase Australian artists.

Read Millie Millgate, Sounds Australia’s Executive Producer’s full statement on the cancellation of SXSW 2020 here