Sounds Australia is excited to be facilitating Canada-Australia Country Connects which will bring together artists, managers and industry workers from Canada and Australia’s country music communities.

Presented by the Country Music Association of Australia (CMAA) and the Canadian Country Music Association (CCMA), the event will take place from October 19 – 21 and include keynotes, workshops and speed meetings.

Applications are now open for Australian artists, managers and other industry workers who are keen to learn about and build relationships with the Canadian country music industry for future opportunities.

The deadline for applying is 5pm AEST on Friday September 24. You can apply here: https://www.cognitoforms.com/SoundsAustralia1/CMAACCMAApplicationFormAUSTRALIA

Sounds Australia is excited to be facilitating Canada-Australia Country Connects which will bring together artists, managers and industry workers from Canada and Australia’s country music communities.

Presented by the Country Music Association of Australia (CMAA) and the Canadian Country Music Association (CCMA), the event will take place from October 19 – 21 and include keynotes, workshops and speed meetings.

Applications are now open for Australian artists, managers and other industry workers who are keen to learn about and build relationships with the Canadian country music industry for future opportunities.

The deadline for applying is 5pm AEST on Friday September 24. You can apply here: https://www.cognitoforms.com/SoundsAustralia1/CMAACCMAApplicationFormAUSTRALIA

On Tuesday September 7 at 5:30pm CST, Sounds Australia will present CLOSE UP, a virtual showcase as part of the Music Ally China Digital Summit. Hosted by Mindy Meng Wang, the one-hour showcase will feature interviews and live performances from 13 Australian artists, specifically targeted to the Chinese music industry.

The artists showcasing as part of CLOSE UP are:

Baker Boy
Cub Sport
Didirri

Kota Banks & Ninajirachi
Luke Howard & Nadje Noordhuis
Mindy Meng Wang & Tim Shiel
Shady Nasty
Stand Atlantic
Sycco
The Merindas

The Music Ally China Digital Summit, in association with MQA and supported by Blokur & FUGA, is an event organised by Music Ally China which is a partnership between Music Ally and Kanjian Music. Music Ally China Digital Summit is a virtual music business event aimed at the Chinese music market. Sessions will cover topics such as music and gaming, podcasts in China, the value of short-form video, Chinese music streaming services, and more.

The virtual conference will run from September 7 – 9. Tickets are free, however registration is essential in order to gain access. You can register at the conference’s Eventbrite page.

On Tuesday September 7 at 5:30pm CST, Sounds Australia will present CLOSE UP, a virtual showcase as part of the Music Ally China Digital Summit. Hosted by Mindy Meng Wang, the one-hour showcase will feature interviews and live performances from 13 Australian artists, specifically targeted to the Chinese music industry.

The artists showcasing as part of CLOSE UP are:

Baker Boy
Cub Sport
Didirri

Kota Banks & Ninajirachi
Luke Howard & Nadje Noordhuis
Mindy Meng Wang & Tim Shiel
Shady Nasty
Stand Atlantic
Sycco
The Merindas

The Music Ally China Digital Summit, in association with MQA and supported by Blokur & FUGA, is an event organised by Music Ally China which is a partnership between Music Ally and Kanjian Music. Music Ally China Digital Summit is a virtual music business event aimed at the Chinese music market. Sessions will cover topics such as music and gaming, podcasts in China, the value of short-form video, Chinese music streaming services, and more.

The virtual conference will run from September 7 – 9. Tickets are free, however registration is essential in order to gain access. You can register at the conference’s Eventbrite page.

Global Music Match – a world-first collaboration founded in 2020 by Sounds Australia, Showcase Scotland Expo and Canada’s East Coast Music Association (ECMA) – has been honoured with this year’s WOMEX Professional Excellence Award.

Created in response to the COVID-19 pandemic, through social media and peer-to-peer collaboration,Global Music Match has advanced opportunities and networks internationally, and encouraged cross border artist collaboration, by connecting musicians from around the world, creating new audiences in a range of international locations, providing a groundwork for future international touring development.

In its inaugural year, 96 artists from 14 countries participated, including 12 artists from Australia, culminating in the live extravaganza Global Music Marathon at this year’s virtual Folk Unlocked conference. In 2021, artists from even more countries joined in Global Music Match: 78 artists from 17 countries are currently collaborating – including 13 from Australia. Search #globalmusicmatch on social media to see all the amazing works being created.

In total, 25 Australian acts have participated in Global Music Match: Andrea Kirwin, Charm of Finches, Colin Lillie, Emma Swift, Ernest Aines, Fanny Lumsden, Francesca de Valence, Georgia State Line, Gretta Ziller, Hussy Hicks, Joel Havea, Kaurna Cronin, Little Quirks, Melanie Horsnell, Monique Clare, Musketeer, Rich Davies, Riley Pearce, Ruth Hazleton, Saije, Shelley Segal, STAV., The Heart Collectors, Tom West and William Crighton.

Here’s what WOMEX had to say about the award:

The past year-and-a-half has been one of the most drastic and challenging periods of change in the history of the international music industry. Almost at once, and with very little warning, a world’s worth of live music disappeared, and musicians and audiences alike scrambled to find new ways of reaching each other without leaving their homes.

But adversity leads to innovation, and that’s where Global Music Match comes in. The heart of the premise is simple: folk- and roots-based musicians uplifting and promoting each other, mobilising each other’s audiences and creating new professional networks.

Each cycle of GMM takes place over 12 weeks. Teams are formed of six artists, each from a different country or region, and each gets their own two-week spotlight across the whole team’s social media channels, as well as a dedicated mentoring ‘coach’. These spotlights are a flurry of activity including interviews, live sets, unreleased material and exclusive – entirely digital – collaborations. After two editions, 172 artists – and many thousands of fans – have participated and benefitted from this mutual support network and inspirational knowledge exchange with the help of music export offices from 17 countries and regions from around the world.

The exciting part of GMM is that it is not just a temporary quick-fix. It’s a new form of music export and cultural exchange, and one that is not necessarily anchored to the current situation. It is a real and effective way for artists to expand their audience in terms of numbers, as well as into new territories, opening up the possibility for new touring avenues post-pandemic, and showing a ‘good practice’ model for all.

For creating, at such short notice, a new and innovative platform that has already seen long-lasting and tangible benefits, for celebrating musical diversity, and for being a source of optimism and comfort to musicians in a time of great struggle, we are delighted that Global Music Match will receive the WOMEX 21 Professional Excellence.

For more details head here: https://www.womex.com/programme/awards

Global Music Match – a world-first collaboration founded in 2020 by Sounds Australia, Showcase Scotland Expo and Canada’s East Coast Music Association (ECMA) – has been honoured with this year’s WOMEX Professional Excellence Award.

Created in response to the COVID-19 pandemic, through social media and peer-to-peer collaboration,Global Music Match has advanced opportunities and networks internationally, and encouraged cross border artist collaboration, by connecting musicians from around the world, creating new audiences in a range of international locations, providing a groundwork for future international touring development.

In its inaugural year, 96 artists from 14 countries participated, including 12 artists from Australia, culminating in the live extravaganza Global Music Marathon at this year’s virtual Folk Unlocked conference. In 2021, artists from even more countries joined in Global Music Match: 78 artists from 17 countries are currently collaborating – including 13 from Australia. Search #globalmusicmatch on social media to see all the amazing works being created.

In total, 25 Australian acts have participated in Global Music Match: Andrea Kirwin, Charm of Finches, Colin Lillie, Emma Swift, Ernest Aines, Fanny Lumsden, Francesca de Valence, Georgia State Line, Gretta Ziller, Hussy Hicks, Joel Havea, Kaurna Cronin, Little Quirks, Melanie Horsnell, Monique Clare, Musketeer, Rich Davies, Riley Pearce, Ruth Hazleton, Saije, Shelley Segal, STAV., The Heart Collectors, Tom West and William Crighton.

Here’s what WOMEX had to say about the award:

The past year-and-a-half has been one of the most drastic and challenging periods of change in the history of the international music industry. Almost at once, and with very little warning, a world’s worth of live music disappeared, and musicians and audiences alike scrambled to find new ways of reaching each other without leaving their homes.

But adversity leads to innovation, and that’s where Global Music Match comes in. The heart of the premise is simple: folk- and roots-based musicians uplifting and promoting each other, mobilising each other’s audiences and creating new professional networks.

Each cycle of GMM takes place over 12 weeks. Teams are formed of six artists, each from a different country or region, and each gets their own two-week spotlight across the whole team’s social media channels, as well as a dedicated mentoring ‘coach’. These spotlights are a flurry of activity including interviews, live sets, unreleased material and exclusive – entirely digital – collaborations. After two editions, 172 artists – and many thousands of fans – have participated and benefitted from this mutual support network and inspirational knowledge exchange with the help of music export offices from 17 countries and regions from around the world.

The exciting part of GMM is that it is not just a temporary quick-fix. It’s a new form of music export and cultural exchange, and one that is not necessarily anchored to the current situation. It is a real and effective way for artists to expand their audience in terms of numbers, as well as into new territories, opening up the possibility for new touring avenues post-pandemic, and showing a ‘good practice’ model for all.

For creating, at such short notice, a new and innovative platform that has already seen long-lasting and tangible benefits, for celebrating musical diversity, and for being a source of optimism and comfort to musicians in a time of great struggle, we are delighted that Global Music Match will receive the WOMEX 21 Professional Excellence.

For more details head here: https://www.womex.com/programme/awards

Today, Sounds Australia announces the creation of the Sounds Australia Export Stimulus Program (SAES).

The Sounds Australia Export Stimulus Program has been designed to bolster Australia’s music export activity and support the industry as they return to global stages. The targeted support will assist Australian artists, crew and music professionals to realise significant career milestone opportunities, earn much needed income after 18 months of cancelled work, and support Australia’s quest to become a net exporting music nation.

Executive Producer, Millie Millgate says, “We knew two months into the pandemic that we needed to plan and be able to provide assistance in ways we never had before. Whilst we embraced and continue to present virtual showcasing and online networking opportunities, real tangible and practical export support is essential. We thank the Australian Government and our industry partners for the innate understanding and action they have taken with respect to both the belief in, and creation of, this export stimulus program.”

In order to support a return to critical international activity, Sounds Australia’s lead funding partners – APRA AMCOS, ARIA, PPCA, the Australia Council for the Arts and the Office for the Arts – have agreed to redirect Sounds Australia’s 2020 and forecast 2021 retained surplus toward the SAES Program. Furthermore, the Minister for the Arts, The Hon. Paul Fletcher has committed additional new funding that brings the combined total of the Export Stimulus package to $1.2 million, to be distributed over the next 18 months.

The competitive grants will be assessed by an external expert panel and awarded to support increased expenses across six distinct areas. These include:

  • Visas (petition application and associated legal fees)
  • International Flights, Freight and Carnets
  • Pre-Tour Rehearsals (venue, wages, backline)
  • Artist Managers to travel with their acts overseas
  • Hotel Quarantine
  • Insurance and other COVID increased premiums

“APRA AMCOS is proud to have helped foster this partnership between the Australian Government and the Australian music industry. It puts the export of Australian music front and centre of our country’s post-pandemic strategy. Year upon year Australian artists are making a name for themselves across the four corners of the globe. This investment will be key to Australia’s goal to become one of the few net exporters of music, delivering a significant economic and cultural dividend for the nation,” said APRA AMCOS CEO Dean Ormston
 
This dedicated export funding assistance not only guarantees Australian artists much needed income, it will kickstart international revenue streams for the wider industry ecology, ensuring Australian managers, labels, publishers, crew and merchandisers start to see an uplift.

“Australia is home to so many globally recognised, loved and influential musicians whose unique ability to generate cultural and economic capital should be wholeheartedly supported at the national level. On behalf of ARIA and PPCA, I want to commend the government for recognising the value of our industry, and for supporting the work and passion of the countless crew members, managers, agents, artists and workers who have dedicated so much of their lives to putting Australia centre stage around the world. ARIA and PPCA are immensely proud to contribute to Sounds Australia and are committed to continuing to underscore the true value of the Australian music industry both on and off our shores.” said Annabelle Herd, CEO ARIA & PPCA

The SAES Program funding is available to Australian citizens or permanent residents that are currently practising music professionals. This includes solo artists, bands, DJs, producers, songwriters, technical crew, management companies, and labels and publishers that are working to export Australian music. The SAES grant will support export activity which includes, but is not limited to, touring/live shows, co-writing, media appearances, tour managing, stage production and business meetings.

Applications for Round 1 open on Monday August 9th 2021 and will close on Friday September 3rd 2021 for activity taking place from October 1st 2021 onwards. Successful applicants will be notified by the end of September 2021.

Australia Council CEO Adrian Collette AM said, “The Australia Council is delighted to be able to support this vital initiative to help the Australian music industry return to the international touring market and renew their connections with audiences around the world. Our musicians and industry have always been such tremendous ambassadors for Australian talent and creativity, and I am sure audiences will be thrilled to have the opportunity to see them tour again to international venues and festivals.”

Round 2 will open on January 10th 2022 and Round 3 on June 13th 2022 for those with confirmed international activity that has not yet occurred.

For more information and to apply for funding, applicants can complete and submit their application at https://www.soundsaustralia.com.au/saes/.

Today, Sounds Australia announces the creation of the Sounds Australia Export Stimulus Program (SAES).

The Sounds Australia Export Stimulus Program has been designed to bolster Australia’s music export activity and support the industry as they return to global stages. The targeted support will assist Australian artists, crew and music professionals to realise significant career milestone opportunities, earn much needed income after 18 months of cancelled work, and support Australia’s quest to become a net exporting music nation.

Executive Producer, Millie Millgate says, “We knew two months into the pandemic that we needed to plan and be able to provide assistance in ways we never had before. Whilst we embraced and continue to present virtual showcasing and online networking opportunities, real tangible and practical export support is essential. We thank the Australian Government and our industry partners for the innate understanding and action they have taken with respect to both the belief in, and creation of, this export stimulus program.”

In order to support a return to critical international activity, Sounds Australia’s lead funding partners – APRA AMCOS, ARIA, PPCA, the Australia Council for the Arts and the Office for the Arts – have agreed to redirect Sounds Australia’s 2020 and forecast 2021 retained surplus toward the SAES Program. Furthermore, the Minister for the Arts, The Hon. Paul Fletcher has committed additional new funding that brings the combined total of the Export Stimulus package to $1.2 million, to be distributed over the next 18 months.

The competitive grants will be assessed by an external expert panel and awarded to support increased expenses across six distinct areas. These include:

  • Visas (petition application and associated legal fees)
  • International Flights, Freight and Carnets
  • Pre-Tour Rehearsals (venue, wages, backline)
  • Artist Managers to travel with their acts overseas
  • Hotel Quarantine
  • Insurance and other COVID increased premiums

“APRA AMCOS is proud to have helped foster this partnership between the Australian Government and the Australian music industry. It puts the export of Australian music front and centre of our country’s post-pandemic strategy. Year upon year Australian artists are making a name for themselves across the four corners of the globe. This investment will be key to Australia’s goal to become one of the few net exporters of music, delivering a significant economic and cultural dividend for the nation,” said APRA AMCOS CEO Dean Ormston
 
This dedicated export funding assistance not only guarantees Australian artists much needed income, it will kickstart international revenue streams for the wider industry ecology, ensuring Australian managers, labels, publishers, crew and merchandisers start to see an uplift.

“Australia is home to so many globally recognised, loved and influential musicians whose unique ability to generate cultural and economic capital should be wholeheartedly supported at the national level. On behalf of ARIA and PPCA, I want to commend the government for recognising the value of our industry, and for supporting the work and passion of the countless crew members, managers, agents, artists and workers who have dedicated so much of their lives to putting Australia centre stage around the world. ARIA and PPCA are immensely proud to contribute to Sounds Australia and are committed to continuing to underscore the true value of the Australian music industry both on and off our shores.” said Annabelle Herd, CEO ARIA & PPCA

The SAES Program funding is available to Australian citizens or permanent residents that are currently practising music professionals. This includes solo artists, bands, DJs, producers, songwriters, technical crew, management companies, and labels and publishers that are working to export Australian music. The SAES grant will support export activity which includes, but is not limited to, touring/live shows, co-writing, media appearances, tour managing, stage production and business meetings.

Applications for Round 1 open on Monday August 9th 2021 and will close on Friday September 3rd 2021 for activity taking place from October 1st 2021 onwards. Successful applicants will be notified by the end of September 2021.

Australia Council CEO Adrian Collette AM said, “The Australia Council is delighted to be able to support this vital initiative to help the Australian music industry return to the international touring market and renew their connections with audiences around the world. Our musicians and industry have always been such tremendous ambassadors for Australian talent and creativity, and I am sure audiences will be thrilled to have the opportunity to see them tour again to international venues and festivals.”

Round 2 will open on January 10th 2022 and Round 3 on June 13th 2022 for those with confirmed international activity that has not yet occurred.

For more information and to apply for funding, applicants can complete and submit their application at https://www.soundsaustralia.com.au/saes/.

Sounds Australia is excited to announce the launch of SOUNDS SESSIONS, a curated series of global conversations, which will be held on our new online industry portal, Inside Sounds.

For the inaugural series we’ve partnered with A2IM to present encore screenings of panels that were initially streamed as part of this year’s A2IM Indie Week. After each session, participants will have the opportunity to join some of the speakers in a special Q&A held on Zoom.

It kicks off next Tuesday August 3 at 9am AEST with the panel “What Does The Future Of Live Music Look Like?”

Registration is essential as spots are limited, so those Australian industry professionals interested in attending one or all of the sessions need to email [email protected] to secure their place.

Week 1 – Aug 3
WHAT DOES THE FUTURE OF LIVE MUSIC LOOK LIKE?

Rev. Moose (NYC) Katherine Friedland (NYC) Tobi Parks (Des Moines)

Week 2 – Aug 10
ELEVATING UNDERREPRESENTED VOICES

Melanie McClain (NYC) David Krinsky (San Fran) Janett Berrios (Florida) Shane Gill (Vancouver) Andre Benjamin (NYC)

INTERNATIONAL MARKETPLACE BONUS PRESENTATION (15min) – KENYA

Week 3 – Aug 17
GLOBAL PERSPECTIVES ON STREAMING; ARE YOU CONNECTED TO THE WORLD?

Anna Siegel (NYC) Hiba Fatima Irshad (NYC) Arun Sajjan (Dubai)

INTERNATIONAL MARKETPLACE BONUS PRESENTATION (15min) – TURKEY

Week 4 – Aug 24
MUSIC AND INFLUENCER COLLABORATIONS ARE THE FUTURE, BUT WHAT ABOUT THOSE COPYRIGHT ISSUES?

Heather Johnson (Seattle) Nate Beck (Washington) Sam Seum (LA)

INTERNATIONAL MARKETPLACE BONUS PRESENTATION (15min) – SOUTH AFRICA

Week 5 – Aug 31
DO LABELS STILL SIGN ALBUM DEALS W SINGLES ARE THE PRIMARY RELEASE FORMAT?

Elliot Resnik (NYC) Tony Alexander (Memphis) Susan Busch (NYC)

INTERNATIONAL MARKETPLACE BONUS PRESENTATION (15min) – NIGERIA

Week 6 – Sept 7
BUILDING FOR RESILIENCE: HOW INDEPENDENTS ARE TAKING STEPS TO OWN THEIR FUTURE

Katie Alberts (Atlanta) Zac Zarrilo (Philly) Whitney Dublin (NYC) Dan Nevin (London)

Sounds Australia is excited to announce the launch of SOUNDS SESSIONS, a curated series of global conversations, which will be held on our new online industry portal, Inside Sounds.

For the inaugural series we’ve partnered with A2IM to present encore screenings of panels that were initially streamed as part of this year’s A2IM Indie Week. After each session, participants will have the opportunity to join some of the speakers in a special Q&A held on Zoom.

It kicks off next Tuesday August 3 at 9am AEST with the panel “What Does The Future Of Live Music Look Like?”

Registration is essential as spots are limited, so those Australian industry professionals interested in attending one or all of the sessions need to email [email protected] to secure their place.

Week 1 – Aug 3
WHAT DOES THE FUTURE OF LIVE MUSIC LOOK LIKE?

Rev. Moose (NYC) Katherine Friedland (NYC) Tobi Parks (Des Moines)

Week 2 – Aug 10
ELEVATING UNDERREPRESENTED VOICES

Melanie McClain (NYC) David Krinsky (San Fran) Janett Berrios (Florida) Shane Gill (Vancouver) Andre Benjamin (NYC)

INTERNATIONAL MARKETPLACE BONUS PRESENTATION (15min) – KENYA

Week 3 – Aug 17
GLOBAL PERSPECTIVES ON STREAMING; ARE YOU CONNECTED TO THE WORLD?

Anna Siegel (NYC) Hiba Fatima Irshad (NYC) Arun Sajjan (Dubai)

INTERNATIONAL MARKETPLACE BONUS PRESENTATION (15min) – TURKEY

Week 4 – Aug 24
MUSIC AND INFLUENCER COLLABORATIONS ARE THE FUTURE, BUT WHAT ABOUT THOSE COPYRIGHT ISSUES?

Heather Johnson (Seattle) Nate Beck (Washington) Sam Seum (LA)

INTERNATIONAL MARKETPLACE BONUS PRESENTATION (15min) – SOUTH AFRICA

Week 5 – Aug 31
DO LABELS STILL SIGN ALBUM DEALS W SINGLES ARE THE PRIMARY RELEASE FORMAT?

Elliot Resnik (NYC) Tony Alexander (Memphis) Susan Busch (NYC)

INTERNATIONAL MARKETPLACE BONUS PRESENTATION (15min) – NIGERIA

Week 6 – Sept 7
BUILDING FOR RESILIENCE: HOW INDEPENDENTS ARE TAKING STEPS TO OWN THEIR FUTURE

Katie Alberts (Atlanta) Zac Zarrilo (Philly) Whitney Dublin (NYC) Dan Nevin (London)