Following the inroads of their inaugural Trade Mission to South America in 2016, and a successful follow up in 2017, SOUNDS AUSTRALIA will return to South America for a third trade mission with the support of the Australian Government through the Council on Australia Latin America Relations (COALAR) of the Department of Foreign Affairs and Trade.
A delegation of music industry professionals and artists will return to the region this November/ December to build on established networks and opportunities that have been forged over the last two missions.
Latin America’s positive growth story is no secret. In 2017 it was the region that saw the largest revenue growth in the world according to the IFPI’s latest Global Music Report. Total recorded music revenues were up by 17.7%, with especially strong showings from Brazil (up 17.9%), Peru (up 21.7%) and Chile (up 14.3%), driven largely by a 48.9% increase in streaming revenue. After exploring the region over the last 5 years and witnessing a rapid expansion in the development of the market, this year’s mission will also extend for the first time to incorporate participation in El Mercado and En Órbita in Lima, Peru.
The trade mission delegates for 2018 represent a strategic mix of industry, working across genres and sectors, including Andrew Stone (Chugg Music), Coco Eke (Bad Apples Music), Joel Byrne (Music SA / Sundial Productions), Joshua Olson (Hillsong Music), Katie Besgrove (Look Out Kid / Barely Dressed Records), Maggie Collins (BIGSOUND / Morning Belle), Rowan Robinson (Macro Music) and Sabrina Robertson (Native Tongue Music Publishing / Maths & Magic).
With additional support from the respective Australian Embassy posts, SOUNDS AUSTRALIA will again present THE AUSSIE BBQ at leading music conferences in the region. Featuring three fiercely talented Australian acts – Alexander Biggs, Deep Sea Arcade and Birdz – showcasing at FLUVIAL (Valdivia, Chile) and BAFIM (Buenos Aires, Argentina), with the addition of Jess Cornelius and Chela at SIM (São Paulo, Brazil).
Millie Millgate, Executive Producer, SOUNDS AUSTRALIA: “The key to building effective pathways and access for Australian artists in international markets is continued investment and a commitment to returning to new territories. One-off visits, whilst enjoyable, are not strategic and we are grateful that DFAT through COALAR have shared our vision and supported consecutive trade missions in order to harness the increasing opportunities being heralded for Australian artists and music companies across Latin America.”
SOUNDS AUSTRALIA will partner with Australasian music rights organisation APRA AMCOS and its Brazilian counterpart UBC to deliver the first-ever SongHubs collaborative songwriting residency in the region. The APRA AMCOS initiative brings together its members with top international guest talent to create new commercial works and foster professional opportunities.
Over the course of an intensive three-day session at producer Dudu Borges’ studio, SOUNDS AUSTRALIA Export Music Producer, Glenn Dickie will serve as the SongHubs Brazil curator, assigning creative teams to work together on writing and recording a new song each day. Showcasing artists Alexander Biggs, Chelsea Wheatley (Chela), Jess Cornelius, Nathan Bird (Birdz) and Deep Sea Arcade’s Nic McKensie and Nick Weaver will participate alongside fellow Australians Lila Gold and Mitch Kenny, as well as Brazilian guests including multiple Latin Grammy-nominee Celso Fonseca, writer and A Little Nation vocalist Samille Joker, versatile songwriter Bibi, multi-talented singer and composer Gloria Groove and production duo Los Brasileros.
21st – 22nd November 2018
EL MERCADO DE MUSICA and EN ÓRBITA, Lima, PERU
23rd – 25th November 2018
PULSAR and EN ÓRBITA, Santiago, CHILE
29th November – 1st December 2018
FLUVIAL, Valdivia, CHILE
2nd – 4th December 2018
BAFIM, Buenos Aires, ARGENTINA
6th – 8th December 2018
SIM SÃO PAULO, São Paulo, BRAZIL
9th – 11th December 2018
SONGHUBS, São Paulo, BRAZIL
The Australian Music Industry South American Trade Mission is supported by the Australian Government through the Council on Australia Latin America Relations of the Department of Foreign Affairs and Trade.