The Aussie BBQ

Sounds Australia Events

The Aussie BBQ currently takes place at the following market events:

  • SXSW
  • The Great Escape
  • Primavera Pro
  • Reeperbahn Festival
  • Folk Alliance International
  • SIM Sao Paulo

THE AUSSIE BBQ side shows have become an integral part in expanding the showcase opportunities for artists in overseas market. These events provide the non-conference attending music industry with a chance to see Australian artists perform, and those with an already ignited interest from the conference to see the acts again (often the key to consolidating a formal offer).

The sideshows allow artist managers to invite existing or new fans to see their artists play with the support and leverage of having multiple artists showcasing on the day.

To date, The Aussie BBQ sideshows have been produced in

  • Los Angeles
  • New York
  • London
  • Bangalore
  • Pune
  • New Delhi

With regards to all SOUNDS AUSTRALIA activity – showcases, networking and marketing (including THE AUSSIE BBQ), the time frame for when we start liaising with Artists is when all the Official invitations have been issued and accepted by the Australians.

We work with the event organisers to devise our activity, however no Artists are confirmed or considered until all of them have had a chance to confirm their official participation.  At that point, we have a full understanding of what the Australian artist representation is in market, and we get touch with them accordingly.



May 20, 2018 - May 20, 2018

THE AUSSIE BBQ LONDON is the largest showcase of Australian artists in the UK. It's your best chance to see, meet and hang out with some of your new favourite acts. Previous acts who have played THE …

South by Southwest (SXSW)

Mar 13, 2018 - Mar 19, 2018

"Sounds Australia has been an integral partner for SXSW. Their knowledge of the global market and their connections within the Australian music industry have proven beneficial each year, as they consistently put together one of …

Trade Mission: South America

Nov 21, 2018 - Dec 08, 2018

Following the inroads of their inaugural Trade Mission to South America in 2016, and a successful follow up in 2017, SOUNDS AUSTRALIA will return to South America for a third trade mission with the support …


May 30, 2018 - Jun 03, 2018

Primavera Pro is a global meeting for the music industry of today. During the year it opens a window on the news and challenges of an industry that is in constant evolution, and during the …

Folk Alliance International

Feb 13, 2019 - Feb 17, 2019

Folk Alliance International is the world’s largest gathering of the folk music industry and community. It has long held ties to the rich musical offering of Australia, providing a foothold into the North American festival …

Reeperbahn Festival

Sep 19, 2018 - Sep 22, 2018

"There is great talent in Australia and the German audiences loves artists from Down Under. We always have a special eye on that market - which won't stop in the future either! Also, on a personal …


Sep 11, 2018 - Sep 16, 2018

Each year, the Americana Music Festival & Conference brings together legendary artists, the next generation of rising stars and industry professionals for four days of music and education. Our event will take place September 11-16, …

Music Matters

Sep 07, 2018 - Sep 12, 2018

Music Matters Live, Asia’s premier independent music festival, returned to Singapore Sept 9 - 13, 2018, for its eighth edition, for 5 nights of music discovery. For the last 11 years, the Music Matters Live festival …

The Great Escape

May 17, 2018 - May 19, 2018

"The Great Escape is Europe’s leading festival for new music and new music business with over 3,000 industry delegates and 15,000 festival goers descending on the city of Brighton in May. Emerging Australian artists are …


The Aussie BBQ started as an idea in 2003 to throw together a little BBQ for the Australian bands at South by Southwest Music Festival. It has now grown to become an international circuit of shows that includes Argentina, Austin, Barcelona, Brazil, Brighton, Chile, Kansas City, London, Nashville and Singapore.

In most instances THE AUSSIE BBQ showcases are full band performances rather than solo artists.  Back line is shared, changeovers are extremely tight and Australian-Style Hot Dogs aka ‘Aussie Tacos’ are served.