The Aussie BBQ

Sounds Australia Events

The Aussie BBQ currently takes place at the following market events:

  • SXSW
  • Canadian Music Week
  • The Great Escape
  • Liverpool Sound City
  • Music Matters
  • Primavera
  • Reeperbahn
  • Nokia Music Connects

THE AUSSIE BBQ side shows have become an integral part in expanding the showcase opportunities for artists in overseas market. These events provide the non-conference attending music industry with a chance to see Australian artists perform, and those with an already ignited interest from the conference to see the acts again (often the key to consolidating a formal offer).

The sideshows allow artist managers to invite existing or new fans to see their artists play with the support and leverage of having multiple artists showcasing on the day.

To date, The Aussie BBQ sideshows have been produced in

  • Los Angeles
  • New York
  • London
  • Bangalore
  • Pune
  • New Delhi

With regards to all SOUNDS AUSTRALIA activity – showcases, networking and marketing (including THE AUSSIE BBQ), the time frame for when we start liaising with Artists is when all the Official invitations have been issued and accepted by the Australians.

We work with the event organisers to devise our activity, however no Artists are confirmed or considered until all of them have had a chance to confirm their official participation.  At that point, we have a full understanding of what the Australian artist representation is in market, and we get touch with them accordingly.


South by Southwest (SXSW)

Mar 13, 2018 - Mar 19, 2018

"Sounds Australia has been an integral partner for SXSW. Their knowledge of the global market and their connections within the Australian music industry have proven beneficial each year, as they consistently put together one of …


Nov 28, 2017 - Dec 16, 2017

Following the success of their inaugural Trade Mission to South America in 2016, SOUNDS AUSTRALIA are pleased to announce that with support of the Australian Government through the Australian Cultural Diplomacy Grants Program of the …

Liverpool Sound City

May 27, 2017 - May 28, 2017

"Liverpool Sound City would not be the same without our Australian artists, who every year are the most represented of any nation outside the UK at the festival." Rebecca Ayres, COO Liverpool Sound City  Liverpool Sound City is …


May 30, 2018 - Jun 03, 2018

PrimaveraPro is a global meeting for the music industry of today. During the year it opens a window on the news and challenges of an industry that is in constant evolution, and during the week …

Reeperbahn Festival

Sep 20, 2017 - Sep 23, 2017

"We are really looking forward to all Australian acts we booked this year and our first ever AUSSIE BBQ. There is great talent in Australia and the German audiences loves artists from Down Under. We …


Sep 11, 2018 - Sep 16, 2018

Each year, the Americana Music Festival & Conference brings together legendary artists, the next generation of rising stars and industry professionals for four days of music and education. Our event will take place September 11-16, …

Aussie BBQ Tour of India

Nov 04, 2014 - Nov 05, 2014

The definitive annual conference for the best of the minds in the Indian and international music and entertainment business. Keynote addresses, mentoring sessions, panel discussions, showcases, networking, product demonstrations - Nokia Music Connects promises an …

Music Matters

Sep 09, 2017 - Sep 13, 2017

In 2013, Digital & Music Matters was attended by over 10,000 people including 1,500 industry media executives, content providers, technology innovators, global brands and thousands of music fans from around the world. Most importantly, it showcases Asia Pacific’s business opportunities and …

Canadian Music Week

Apr 18, 2017 - May 22, 2017

After showcasing Australian talent including The Jezabels, The Falls, Jordi Lane, King Gizzard & the Wizzard Lizzard, Blue King Brown, The Beards, Kate Miller Heidke, DZ Deathrays, The Lazys, Busby Marou, Emma Louise and You Am …

The Great Escape

May 17, 2018 - May 19, 2018

The Great Escape is Europe’s leading festival for new music and new music business with over 3,000 industry delegates and 15,000 festival goers descending on the city of Brighton in May. Emerging Australian artists are …

South by South West (SXSW) 2017

Mar 13, 2017 - Mar 19, 2017

"Sounds Australia has been an integral partner for SXSW. Their knowledge of the global market and their connections within the Australian music industry have proven beneficial each year, as they consistently put together one of …


The Aussie BBQ started as an idea in 2003 to throw together a little BBQ for the Australian bands at South by Southwest Music Festival. It has now grown to become an international circuit of shows that includes Toronto, New York, Los Angeles, Brighton, Liverpool, London, Singapore, Mumbai, Pune, Nashville and Austin.

In most instances THE AUSSIE BBQ showcases are full band performances rather than solo artists.  Back line is shared, changeovers are extremely tight and Australian-Style Hot Dogs aka ‘Aussie Tacos’ are served.