SXSW is without doubt the biggest stage in the world for the music business. It’s a chance for Australian bands to push themselves to the top of the line for international tours and spots on festival bills

SANDRA BENDERExecutive Director of Arts Development, Australia Council for the Arts

After celebrating 25 years as the world’s leading music industry event, the SXSW Music and Media Conference brings together thousands of conference registrants networks in the halls of the Austin Convention Center on their way to do business in the SXSW Trade Show, sit in on informative panel discussions featuring some of the industry’s key players, gain insight from legendary keynote speakers or plan out their abundant party schedules.

At night, SXSW showcases roughly 2,000 musical acts from around the globe, representing well over 50 different countries, on over 90 stages in downtown Austin. All this, and so much more, combine to make SXSW one of the most revered music events, year after year.

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