Saturday January 5, 2019 officially marked ten years for Australia’s national music export office. In that time, SOUNDS AUSTRALIA has hosted 220 showcase events across the globe – such as the world-renowned Sound Gallery and THE AUSSIE BBQ – offering a stage for over 900 Australian acts to play in front of international music industry, creating an additional 1825 unique performance opportunities and ensuring that from their very first export outing, Australian artists are showcasing to key industry leaders and decision makers, resulting in increased professional and commercial outcomes.
Alex Lahey, Alison Wonderland, All Our Exes Live In Texas, Bad//Dreems, Birds Of Tokyo, Chet Faker (now Nick Murphy), Colin Hay, Courtney Barnett, Dean Lewis, DMA’S, Dune Rats, DZ Deathrays, Flume, Gang Of Youths, Gordi, Gurrumul, Hatchie, Hermitude, High Tension, Julia Jacklin, Kasey Chambers, King Gizzard & The Lizard Wizard, Kirin J. Callinan, Methyl Ethel, Middle Kids, Remi, RUFUS DU SOL, Sampa The Great, Sheppard, Stella Donnelly, Tommy Emmanuel, Tkay Maidza, Vance Joy, Vera Blue and Violent Soho provides a snapshot of the Australians who have performed at a SOUNDS AUSTRALIA showcase. It would be an even longer news item if we listed all 900-plus acts!
In addition to showcasing artists, SOUNDS AUSTRALIA has presented 154 networking events for Australian music industry delegates, managed 35 trade stands and coordinated 9827 dedicated meeting opportunities. SOUNDS AUSTRALIA staff have delivered 21 panel presentations on the Australian Music Market and facilitated opportunities for 107 Australian delegates to speak on a variety of topics at international conference events around the world.
SOUNDS AUSTRALIA exemplifies a unique whole of government, whole of industry financial partnership that was specifically devised to provide centralised support to Australian artists and music businesses. Founding employee and Executive Producer, Millie Millgate recognises that “presenting under a national umbrella for the past decade have guaranteed a stronger sum of its parts presence from Australia in the global music marketplace. This collaborative model has unquestionably ensured the growth and success of the export initiative and it’s the myriad partners involved that should be acknowledged during this milestone celebration.
“Spearheaded by joint founders The Australia Council for the Arts and APRA AMCOS, varying degrees of federal and state investment has also been made by the Department of Communications and the Arts, DFAT, Creative Victoria, South Australian Music Development Office, Arts Queensland and Create NSW, whilst pivotal industry associations have included the PPCA, AMPAL and AMIN. In addition, valuable non-financial strategic partnerships with key contemporary stakeholders AIR, AMC and the AAM have greatly enhanced the export service provided.”
To celebrate ten years of music export, SOUNDS AUSTRALIA has a number of exciting events planned – some we can announce, and others we can’t wait to tell you about.
In March, SOUNDS AUSTRALIA will again partner with G’DAY USA to present AUSTRALIAHOUSE at SXSW in Austin, Texas. Located in the heart of Rainey St, AUSTRALIAHOUSE will showcase the very best of Australian innovation, film, music, food and wine.
In May, Australia will be the lead country at The Great Escape in Brighton, UK. The spotlight will also be on Australia in September as the focus country at the Reeperbahn Festival in Hamburg, Germany.
Follow SOUNDS AUSTRALIA on Instagram as every Thursday we’ll be posting photos from the last ten years of showcase events – and keep an eye on #10YearsOfSoundsAustralia.
Take a listen to the 10 Years Of SOUNDS AUSTRALIA playlist on Apple Music, Deezer, Pandora, Spotify and YouTube. It features 100 acts who have showcased with SOUNDS AUSTRALIA. It’s the soundtrack to a decade of Australian music export.